RadioInk: ‘Can Talk Radio Change History?’ – Mark Masters Interview
Mark Masters has visions, and he spins them out as he speaks. The Talk Radio Network president and CEO sees talk radio as a “pressure relief valve” for underserved citizens. His hosts perform “intellectual and emotional acupuncture” that lets them become part of the listener’s inner life.
Masters is a visionary, but he’s no mere romantic. He’s a sharp and savvy businessman who’s launched one successful show after another in a wildly competitive part of the business. And, as you’ll see, he thinks about sales, and loves a good seller, as much as anybody in radio. Perhaps his most fundamental vision of what talk radio can be? “The bait on the hook to recruit the best salespeople in the industry.”
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